Tuesday, March 17, 2020
Arad. City of Old and New essays
Arad. City of Old and New essays Arad is an old city, being mentioned in documents for the first time in the eleventh century. It is believed that the city has got its name from Knight Orod, knight of King Saint Stephen around 1000 AD.. Turks conquered the region in sixteenth century and their occupation lasted for almost two centuries. Under this Turkish occupation a new fortress (a historical monument that is still in use today) was built. It was bigger than the previous ones and had three exterior walls and many small defense points in the immediate surroundings for increased protection. Later, the region entered under the occupation of the Austro-Hungarian Empire, and many important treaties were signed in the Arads fortress. At the beginning of the 20th century Arad was the biggest town in Transylvania, today being the second largest one after Timisoara. Arad is situated on the right bank of the river Mures, and consists of the inner town and five suburbs. Arad is a modern town and contains many handsome private and public buildings, including a cathedral. It is the seat of a Greek-Orthodox bishop, and possesses a Greek-Orthodox theological seminary and a conservatory for music. The nomad tribes invasions, more than 800 years ago determined the local people to build defense positions showed that defense positions were needed and in the second half of the thirteenth century there were built fortresses at Soimos, Siria and Dezna on the hills surrounding the city. Some of their walls are still standing today and offer a great tourist attraction. ...
Saturday, February 29, 2020
Chapter 10 Of Patterns Of World History Essay -- Islam, Muhammad, Quran
The Prophet Muhammad is revered by many as the founder of Islam. As von Sivers, Desnoyers and Stow infer, the Quran and Sunna both depict a theology of Mecca and Medina (Yathrib) as the sacred cities where Mohamed would preach the Godââ¬â¢s word to pagans (280). Muhammadââ¬â¢s new Religion Islam became an Arab religion that did not recognize the teaching of Judaism and Christianity (von Sivers, Desnoyers, and Stow 280). Islam is distinct from all other religions due to five religious duties that identify Muslims, the profession of faith, prayer, fasting, alms-giving, and pilgrimage to Mecca (von Sivers, Desnoyers, and Stow 281). Establishing a new religion was not a seamless process as Muhammad had to overcome before a community of Muslims that were mandated to engage in a holy struggle or jihad against those who believe in other Gods (von Sivers Desnoyers and Stow 280). What resulted was the spread of Islam throughout the Middle East as Muhammadââ¬â¢s successors conquered A rabia, Islam and Arab empires were a crucial component in the developments of Islamic Civilizations and Byzantium that were covered in Chapter 10 Patterns of World History, Volume One. The religion of Islam was brought to pagan Arabia by the Prophet Muhammed who spread the word of Allah to Arabs in Mecca and Yathrib. Islam grew to a point where a rift grew among Muslims forming the Sunni and Shiite sects. First came the Umayyad empire and then the Abbasids, representing the first major Arab empires, however their approach to Islam and Conquest differed were significantly different. The final point was the differences between the Russian version of Vladimir Iââ¬â¢s conversion to Christianity on behalf of Russians and the Muslim account. In the end, the development of Islam and Arab empires unified the Arab world and began to wield increasing power over European and Asian empires.
Thursday, February 13, 2020
Interpersonal Written Assignment Essay Example | Topics and Well Written Essays - 500 words
Interpersonal Written Assignment - Essay Example Initiating is a stage in which the two characters make their first contact in a drive from Chicago University to New York. This stage is restricted to conversation openers, in both initial contacts and in contact with acquaintances (205). In the film, the two characters combine the first step with the second, experimenting. In this stage, we find that the conversation between Sally and Harry is slowly developing as the two gets acquainted to one another. By now, the two knows where the other is headed to and the profession they want to pursue in their new places. Here, we find Harry trying to make a romantic move on Sally who turns him down, and they settle for a platonic friendship. The two characters are fond of mixing these steps as is seen in the way Harry uses gestures to intensify his urge to have Sally as a romantic partner. The two characters part ways on reaching their destination, to mark the termination of their first encounter. The second meeting occurs in an airport 5 years later, and both are engaged. They seem to revisit the first stages before terminating again. This termination stage seems a common phenomenon in their romantic lives. They meet again in the late 80ââ¬Ës having terminated their relationships, a move which see them through stage of bonding. Here, we find the two making gestures to show the public of their affection. In one part of the film, we find the two exchanging romantic gestures in a dance club, even kissing in public. The public display and declaration of love for each other in the club marks a critical moment for the two love birds. They end up getting intimate, a revisit of integrating stage. However, the intimacy sees them into the circumscribing and stagnation, where they behave to each other with no much stronger feeling. The two partners behave towards each other with no much strong feeling like it was the case there before. They end up through the avoidance stage and
Saturday, February 1, 2020
Film History Movie Review Example | Topics and Well Written Essays - 2250 words
Film History - Movie Review Example In a profound research on screen history, one cannot ignore the importance of the genre called the Western and it is a fiction genre which has grown to represent the culture of western society. The westerns were the most common genre in Hollywood one time and between the 1930s and the mid-1960s it was the most dominant Hollywood film or an archetypical genre. "To say a film is a western is immediately to say that it shares some indefinable 'X' with other films we call westerns. In addition, it provides us with a body of films to which our film can be usefully compared..." (Grant 2003. P. 3). Arguably, it was the most significant American story form of the twentieth century, though the case is greatly changed today and it has become unlikely to find a western now. Thus, the influence, themes, and myths central to the classic Hollywood western, along with these movies, have disappeared, though the imprints of the genre can still be seen in the modern box-office success stories. Therefo re, an analysis of the western genre has great significance today. "Western themes and myths are still alive and well, but they have migrated to other genres, most notably, science fiction and action movies A look at the western today is not a revisiting of a dying genre, but an examination of a type of film whose shadow still falls across the theatre screens of North America." (The History of Film). This paper focuses on a comparative analysis of two modern western genre films in order to comprehend the significant elements and the history of the genre. The Western Genre: Film texts The popularity of the western genre in the twentieth century may be understood as the result of their specific characteristics which are reflected in the modern blockbuster successes. The western, which was once a Hollywood staple, has fallen on hard times. "Its complex and rich intertwining of a frontier setting, male action and themes of national identity and history no more sustains a viable genre, and the framework for analysing it through the oppositions of civilization and wilderness, the garden and the desert, has been challenged." (Geraghty 2007. P. 136). Edwin S. Porter's The Great Train Robbery (1903), which is the first western genre film, illustrates the essential elements of the genre and by 1929s the western became a generic clip. The Searchers (1956) by John Ford is an illustrious example of the genre type and the hero's status as a pathological outsider
Friday, January 24, 2020
Death Penalty as an Effective Method of Punishment Essay -- Argumentat
Death Penalty as an Effective Method of Punishment An issue that has continually created tension in today's society is whether the death penalty serves as a justified and valid form of punishment. Whenever the word "death penalty" comes up, extremists from both sides start yelling out their arguments. One side says deterrence, the other side says there's a potential of executing an innocent man; one says justice, retribution, and punishment; the other side says execution is murder. Crime is an evident part of society, and everyone is aware that something must be done about it. Most people know the threat of crime to their lives, but the question lies in the methods and action in which it should be dealt with. In several parts of the world, the death penalty has been apportioned to those who have committed a variety of offenses from the time of ancient Babylon to present-day America. The Roman Empire made use of the death penalty liberally, as did the Church of the Middle Ages. As history tells us, capital punishment, whose def inition is "the use of death as a legally sanctioned punishment," is an acceptable and efficient means of deterring crime. Today, the death penalty remains an effective method of punishment for murder and other heinous crimes. There is debate over the morals and effectiveness of such a harsh sentence. Most commonly, the death penalty is challenged as a violation of the Eighth Amendment, which says that the U.S. cannot use "cruel and unusual" punishment. Due to the fact that "punishment" is a legal infliction of suffering, it must be somewhat "cruel.â⬠As for being unusual, it is anything but, due to the long history of its usage. People will plunder, take advantage of others, and commit cri... ...does not violate the cruel and unusual punishment clause. Capital punishment has proven to have good benefits upon the country in determining the consequences that criminals deserve. This is needed to ensure the safety and moral values of society. If this is the case, there is no need for us to consider the expenses involved in the death penalty. Certainly human lives are more important, for it may easily be yours. We should not abolish capital punishment, but hold our country accountable for properly exercising the death penalty upon those who deserve it. Works Cited Anonymous: "Death Penalty and Sentencing Information in the United States." Internet. "Death Penalty Statistics," North Carolina Attorney General's Office. 1997. Nancy Jacobs, Alison Landes, and Mark A. Siegel. Capital Punishment, Cruel and Unusual?. Wylie: Information Plus, 1996.
Thursday, January 16, 2020
Real Juice Analysis
Market With an annual consumption of more than 300 million litres (Source: Tetrapak India Study), fruit juice is not an alien concept for the Indian market. However, a very large part of the Indian consumer today feels alienated when fruit juice is packaged. Perhaps, that is why packaged juice accounts for only between 15% and 20% of the total juice consumption in India. Compared to the West, packaged fruit juice penetration, at just 4%, is still very low (Source: NRS 2005). Symbolised by the orange fruit, packaged juices and nectars are driven by fresh juice made at home and popularised by the street-side juice vendor. Dabur Foods Limited (DFL) has always taken an uncompromising stand on these consumer barriers and has consistently been thinking out of the box for the last nine years, with a resolve to innovate and evolve new products. The Real concept of sweetened juices grew from the insight that Indian consumers preferred juice sweetened ââ¬â not bitter as is commonly available in the West. It innovated variants like Litchi and Guava and also introduced the latest packaging technologies in the Indian market. These innovations, driven through Real and its sub-brands, have become accepted paradigms for the industry. Innovations, coupled with rising affluence and the justarrived consuming class have injected new life into this Rs. 300 crore (US$ 66. 7 million) market ââ¬â today growing at 40% per annum. Achievements With an innovative range, Real has driven the growth of the packaged fruit juice market in India. Along with its sub-brands, Real commands a market share of more than 50% in the packaged juices and nectars market (Source: ACNielsen, December 2005), achieving for itself a position of an undoubted category leader. The most important achievement of Real has been introducing the taste dimension into a category traditionally driven by health and dogood properties. With Real, DFL was also able to segment the market early, thus effectively creating a differentiated niche in the no-added sugar juice category with its sub-brand, RealActiv. The success of this variant was demonstrated in numbers, when Real-Activ garnered two-thirds share in the no-added sugar juice category within six months of its re-launch in 2005 (Source: Tetrapak India). Today, Real and its sub-brands retail across 100,000 retail outlets and 4000 food-services accounts, selling approximately 4. 5 million packs every month to more than one million consumers. Testimony to Realââ¬â¢s achievements has come from various quarters. While a host of brands ââ¬â domestic and international ââ¬â have entered this high growth market in the last few years, Real continues to be the brand consumers trust the most. In this context, Real won the Platinum award in the 9th Reader's Digest Trusted Brands Survey in the Juice category, for the year 2006. A Platinum award means that Real achieved a rating score of more than three times its nearest competitor. Since 2002, Real has been consistently winning the award for the Highest Sales Growth achieved by a brand in a non-dairy product category, at the National Dairy and Beverage seminar ââ¬â Innovation for Growth ââ¬â organised by Tetrapak. History The introduction of Real fruit juices and nectars was triggered by a personal unmet need of Amit Burman, the CEO of DFL who, on returning to India after working in the US, found the absence of packaged fruit juices frustrating. Traditionally, drinking fruit juices in urban India has been a social indulgence or consumed for seeking health benefits. DFL foresaw the imminent inflection point in this consumer behaviour, glimpses of which were already being witnessed in rapid urbanisation, growth in income and lifestyle changes. Also Dabur was in an ideal position to grow on the potential of the processed foods category. Its understanding of the Indian consumer, experience in managing natural foods and expertise in creating and marketing successful consumer brands was a rare mix that gave it a cutting edge. Acknowledging these positive indicators, DFL introduced the Real range in 1996 as Indiaââ¬â¢s first completely natural, healthy, packaged fruit juice with no preservatives. The value add-ons revolved around several factors ââ¬â ready availability of great tasting, natural, preservativefree juices in a range of fruit variants, availability in all seasons; convenience of open-pour-anddrink packaging; complete hygiene; and a healthy beverage option that gave consumers more choice. Recognising the trend that an increasing number of Indians were eating out, DFL also identified the institutional opportunity much earlier. In fact as early as 1998, Dabur became the first fruit juice company to set up a separate food services division to cater to the institutional segment. This division also partners and develops customised solutions for hotels, 156 SUPERBRANDS airlines, restaurants, caterers and hospitals. However, the road to success for Real was not a smooth one. It had to understand the very special Indian nuance of adding sugar to fruit juice extracted at home. The second learning was the fact that Indian consumers believe that packaged juices are inferior and become stale over time and that chemicals are added to extend shelf-life. Dabur invested considerably in convincing consumers that Real fruit juice was natural, preservativefree, healthy and convenient. But perhaps, the biggest challenge was developing a food-sensitive warehouse-management training programme at all levels of the channel to ensure that the freshest product reached the market. Recent Developments In recent times, Realââ¬â¢s single most important endeavour has been to drive relevance through segmentation and widen brand appeal. With a view to attract consumers of fruit drinks into Realââ¬â¢s portfolio, Real Mango Twist was launched in 2005. Mango Twist is a unique blend of mango nectar with other fruit juices. It is available in two variants ââ¬â Mango Orange and Mango Papaya. In the no-added sugar category, Real-Activ offers a range of healthy fruit variants like Orange and Apple and fruit-vegetable blend juices such as Orange-Carrot, Mixed Fruit-Beetroot-Carrot and Mixed Fruit-Cucumber-Spinach. Coolers, a range of summer fruit drinks is an occasion-led variant of Real, which offers variants made from fruits known for their cooling properties. It is currently available in four variants ââ¬â Aampanna, Watermelon-Mint, Lemon-Barley and Rose-Litchi. Product Targeted at the family, Real offers the largest range of fruit variety in its juice and nectar range. It has consistently innovated to re-define and strengthen its position in the Indian market. Real not only offers the most basic and generic-to-category variants like Orange and Mango, but also an assortment of varieties like Pineapple, Mixed Fruit, Grape, Tomato and fruit nectars like Guava and Litchi. On the more exotic side, Real also has Cranberry nectar. Research conducted by Blackstone Market Facts found that Real was preferred by over 50% of the respondents. Real was liked for being the better tasting juice ââ¬â a category where likeability is primarily driven by taste. Ensuring that batch after batch of the right taste is delivered to the end consumer, DFL has instituted an internal taste panel, which evaluates every new product before it is sent out for product test or test marketing. DFL also recognised very early that packaging was the cornerstone of innovation in this category. This was even more critical in todayââ¬â¢s environment where packaging has become so integral to the whole product experience and marketing communication. DFL was the first company to introduce cap on-pack. This enabled consumers the flexibility of re-use even as the cap helped retain freshness. Real uses the Tetrapak spin cap, cold fill technology and spill-proof double seal cap for packaging. This technology protects the juice and keeps it fresh longer. The spin cap also makes it convenient to pour the juice without spillage. In introducing Real-Activ, Dabur became the first juice brand in India to offer the Tetra Prisma packaging format, which is easy-to-open and has better pouring control. ability to effectively use innovative merchandising opportunities and promotions at a local level ââ¬â for example, merchandising Real at fruit kiosks ââ¬â to draw out the association with fruits strongly and communicate the key brand benefit of ââ¬ËAs good as eating a fruitââ¬â¢. Promotion At DFL, the belief is that brand equity can be developed by promotions that are strategic. The advertising campaign for Real communicates the key brand benefit of ââ¬ËAs good as eating a fruitââ¬â¢. While the family consumes the brand, the child is always at the centre of any communication. Besides the mainline communication, Real has also accomplished some innovative consumer promotions. Real Taste Challenge, for instance, was an interesting way to communicate the core benefits of Real and reinforce the brandââ¬â¢s core position. It involved asking consumers to identify the fruit by tasting the juice. When consumers guessed correctly, they were offered a trial discount on purchase of a onelitre Real juice pack. The ââ¬ËReal Fruit ka Juiceââ¬â¢ offer was an innovative national promotion in which consumers were invited to contribute fresh fruit in exchange for a pack of Real. The fruits collected at various centres were donated to local NGOs working for the cause of underprivileged children. With Real, DFL is also actively involved in conducting consumer education programmes to promote nutritional awareness. These programmes are conducted at various levels ââ¬â schools, doctors, nutritionists and corporates. In schools, the communication is centred on the concept of Power of 5, which conveys the importance of a well balanced, nutritious packed lunch for school kids. The doctors and nutritionists' programme is focused around the role of a septic technology in fruit juices, the benefits of packaged juices and about nutrition and safety. The corporate programme, on the other hand, addresses the role of fruit juices in building a healthy lifestyle and importance of a nutritious diet in disease prevention. One of the biggest assets for Real has been its teamsââ¬â¢ Brand Values A housewife has succinctly put the essence of Real during a focus group session ââ¬â ââ¬Å"Real naam se hee lagta hai real juice hoga. â⬠In the consumersââ¬â¢ mind, Real stands for authentic fruit juice, which defines the standard of taste and quality. As a brand, Real radiates originality; it offers the most novel products, fruit variants and a taste that the consumer is familiar with. The core essence of the brand is Original Goodness tangibly displayed by delivering healthy juices through tasty fruit variants. www. daburfoods. com THINGS YOU DIDNââ¬â¢T KNOW ABOUT Real Fruit Juice Real is Indiaââ¬â¢s first packaged fruit juice brand. Real and its sub-brands served more than 140 million juice helpings last year. 75% of all mocktails served in India are made from Real juices. The number of packs sold by Real last year, laid side-by-side, would exceed Indiaââ¬â¢s coastline of 7516 kilometres. Evolution of the Real packaging SUPERBRANDS 157
Tuesday, January 7, 2020
Hierarchy of Roman Offices in the Cursus Honorum
The order of advancement through elected offices (magistracies) in Republican Rome was known as the cursus honorum. The sequence of offices in the cursus honorum meant that an office couldnt be skipped, in theory. There were exceptions. There were also optional offices that could be steps along the cursus honorum. Sequence Leading to the Top Office of Consul A Roman male of the upper classes became Quaestor before he could be elected Praetor. He had to be elected Praetor before Consul, but the candidate need not have been either an Aedile or Tribune. Other Requirements for Progress Along the Cursus Honorum The Quaestor candidate had to be at least 28. Two years had to elapse between the end of one office and the beginning of the next step on the cursus honorum. The Roles of the Cursus Honorum Magistrates and the Senate Originally, the magistrates sought the advice of the Senate when and if they wished. Over time, the Senate, which was made up of the magistrates past and present, insisted on being consulted. Insignia of the Magistrates and Senators Once admitted to the Senate, the magistrate wore a wide purple stripe on his tunic. This was called the latus clavus. He also wore a special scarlet colored shoe, the calceus mulleus, with a C on it. Like the equestrians, senators wore gold rings and sat in the reserved front row seats at performances. The Meeting Place of the Senate The Senate usually met in the Curia Hostilia, north of the Forum Romanum and facing the street called the Argiletum. [See Forum Map.] At the time of Caesars assassination, in 44 B.C., the Curia was being rebuilt, so the Senate met in Pompeys theater. The Magistrates of the Cursus Honorum Quaestor: The first position in the cursus honorum was Quaestor. The term of Quaestor lasted a year. Originally there were two Quaestors, but the number increased to four in 421, to six in 267, and then to eight in 227. In 81, the number was increased to twenty. The Assembly of the thirty-five tribes, the Comitia Tributa, elected Quaestors. Tribune of the Plebs: Annually elected by the plebeian section of the Assembly of the Tribes (Comitia Tributa), known as the Concilium Plebis, there were originally twoà Tribunes of the Plebs, but by 449 B.C., there were ten. The Tribune held great power. His physical person was sacrosanct, and he could veto anyone, including another Tribune. A Tribune could not, however, veto a dictator. The office of Tribune was not a mandatory stage of the cursus honorum. Aedile:à The Concilium Plebis elected two Plebeian Aediles each year. The Assembly of the thirty-five tribes or Comitia Tributa elected twoà Curule Aediles annually. It was not necessary to be an Aedile while following the cursus honorum. Praetor:à Elected by the Assembly of the Centuries, known as the Comitia Centuriata, the Praetors held office for a year. The number of Praetors increased from two to four in 227; and then to six in 197. In 81, the number was increased to eight. Praetors were accompanied by two lictores within the confines of the city. The lictores carried the ceremonial rods and ax or fasces that could, in fact, be used to inflict punishment. Consul:à The Comitia Centuriata or Assembly of the Centuries elected 2 Consuls annually. Their honors included being accompanied by 12 lictores and wearing the toga praetexta. This is the top rung of the cursus honorum. Sources Marsh, Frank Burr; revised by H.H. Scullard. A History of the Roman World From 146 to 30 B.C. London: Methuen Co. Ltd., 1971.www.theaterofpompey.com/rome/reviewmagist.shtml Regular Magistracies of the Roman Republic From T. S. R. Broughtons Magistrates of the Roman Republic.The Procedure of the Senate, by A. G. Russell.à Greece Rome, Vol. 2, No. 5 (Feb., 1933), pp. 112-121.Jona Lendering Cursus Honorum
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